DAFTAR ISI
DAFTAR ISI ................................................................................... v
PRAKATA ....................................................................................... vi
BAB I PRODUK ............................................................................... 1
BAB II INDUSTRI KREATIF ........................................................ 21
BAB III SUMBER DAYA LOKAL ................................................32
BAB IV STANDARDISASI ........................................................... 39
BAB V PERLINDUNGAN USAHA ...............................................54
BAB VI EKSPANSI USAHA ........................................................64
BAB VII PERSAINGAN USAHA ..................................................76
BAB VIII KERJASAMA USAHA ...............................................107
BAB IX PERJANJIAN BISNIS ...................................................129
BAB X RESIKO USAHA ..............................................................147
BAB XI PEMASARAN..................................................................166
BAB XII PERILAKU PELANGGAN ...........................................174
BAB XII DISTRIBUSI PRODUK..................................................185
GLOSARIUM ...............................................................................194
INDEKS .........................................................................................197
TENTANG PENULIS ..................................................................198